Date Format: MM slash DD slash YYYY
Where does your status quo fit relative to the left and right columns on the scale below? Circle the score that best describes your firm.
A score of 1 means you feel closer to the description on the left side. A score of 12 means you feel closer to the description on the right side.
The Humanity Factor™
Being Part of a Community
We’re part of a diverse community of professionals
who are talented and like-minded. Collectively, we
bring a variety of expertise, wisdom and perspectives
into the community. We are geographically diverse
which allows us to hear what’s happening in our
niche, in multiple areas across the country. We’re
surrounded by people who think in terms of what’s
possible, not what’s impossible.
Mine Your Bliss™
Ability to Differentiate Ourselves
We have a Unique Story that’s compelling. We
confidently and effectively differentiate ourselves in our
conversations and our marketing materials. We finally
have the ability to tell our story consistently across all
rainmakers and our support teams. We have a distinctive
Elevator Talk that’s being used by all rainmakers.
When prospects and centers of influence hear our story,
they get that we’re different, and they clearly grasp our
unique approach. Clients embrace our Unique Story
as a touchstone for thinking through challenges and
opportunities. When they explain our value to others,
they speak from the authenticity of their own experiences,
thereby naturally using our branded language.
Referral Habits and Processes
We have a consistent process for proactively
harvesting the most qualified, inner circle referrals
from the clients we wish to duplicate. The process is
professional, not salesy, and it’s simple to replicate.
We have a clear path for filling our junior rainmakers’
Our referral process allows us to reverse engineer our
revenue goals into clear activity goals. We have the
ability to track and monitor our goals throughout the
year. We have regular access to coaching that helps us
improve our skillsets.
Ease of Client Service
Our new, independent model is refreshingly efficient.
We were able to make the transition with far less
red-tape compared to what our colleagues have
experienced elsewhere. The onboarding process
was well documented and infused with leadership
and support. We had a clear story to tell about the
transition, and it gave our clients confidence to move
forward with us. Without the previous distractions of
bureaucracy, we have more time and energy to focus
on servicing clients and building our business.
Cultivate Your Contributions™
Depth of Planning Capabilities
We have a time-tested, replicable planning process.
Instead of reinventing the wheel, we have adopted
a proven methodology. Our community includes an
established, well-staffed Planning Department, so we
don’t have to do all the work ourselves. There are clear
tools and work flows to guide us through each phase.
We have clear, compelling marketing materials that
demonstrate the quality and unique nature of our
planning process. It gives us the confidence to market
our planning services more actively, and to charge
planning fees commensurate with our value.
Diversification of Revenue Streams
We have multiple sources of revenue and feel insulated
from any single potential shift in the financial markets,
and the legal and tax environments.
Breadth of Capabilities
Our community includes a significant breadth of talent
and resources across many core planning, investment
and insurance disciplines. There are distinct support
teams, and collaborative methodologies available for
us to learn new capabilities, or partner with other likeminded
Access to New Learning
Our community is infused with a like-minded
learning environment. There are regularly-scheduled
collaborative sessions for our advisors and our support
teams. There’s an established university-style curriculum
through which we can deepen and diversify our
knowledge-base. It is taught by our advisory peers, as
opposed to wholesalers or Home Office folks.
Access to Management Resources
Our community supports us in managing any or all
of the day-to-day aspects of running our firm. From
recruiting, to human resources, to lease management,
to payroll and benefits, we can select elements to
outsource. Our team feels well-supported and valued
in these areas.
Quality of Our Technology
We have real-time access to accurate, integrated
data for all of our clients and client accounts. The
technology platform is reliable and user-friendly. We
received training at the advisory and team level to
help us onboard the platform, and integrate our new
capabilities into our existing, day-to-day business.
We have a cutting-edge, integrated technology
platform. As part of our larger community, the research
and vetting were already in place, and the onboarding
of the new systems had already been tested and proven.
Also, our community brings economies of scale to our
firm, so we reap the rewards of sophisticated systems
that are accessible from a cost perspective.
The Leadership Lever™
Game-Plan for G2 Relationship-Building
We have created a relationship bridge between our
firm and the second-generation of our client families.
The next generation understands the history of trust
in our relationship, and the significant difference in
working with a firm like ours versus others available
in the marketplace. They call us with questions and
rely on us for support and wisdom.
Access to Like-Minded Professionals
When we face various opportunities or challenges,
we rely on our community of professionals that offer
relevant wisdom and insight. They provide both the
strategic thinking to help us make good choices, and
the planning and implementation to achieve our vision.
Readiness for Business Succession
We were led through a strategic process to navigate
our choices and understand our options for business
succession. We have a clear, documented vision
and game plan in place. All of the necessary
support is available in terms of recruiting and
mentoring rainmakers, merging our firm into a larger
organization, or selling and transitioning out. We
have access to funding options that make our desired
transition feasible and timely.